Search Content


Content Categories



Measuring customer loyalty

Measuring customer loyalty and developing a retention strategy are critical to an organization's success. The organization that understands and manages customer loyalty has a leg up on its competition. This section includes a variety of resources, news, guides and tips to building strong customer loyalty in your organization. Get up to speed on customer loyalty-related definitions and terms. Read expert advice on how to create a sound strategy and build customer loyalty using new technology. Find out how marketers are using the Web to better connect with their customers. Learn about utilizing CRM software to build a loyalty program and identifying high-value customers in the call center. Read a chapter download on creating a customer-focused CRM strategy that can help build customer loyalty. Learn about B2B and B2C loyalty programs and how customer experience management relates to customer loyalty.

Related Create Online Forms Articles

The Best Website Monitoring Services


Website Monitoring Services continuously monitor your websites for downtime and send email alerts as soon as your web server goes down or becomes slow and inaccessible. I recently did a small experiment to evaluate the reliability and response time...

Read more about The Best Website Monitoring Services...

Organizational Integrity and Performance Feedback


I remember being in the audience listening to a speech about leadership by Jack Welch, acknowledged to be one of America’s toughest bosses. There were about 600 of us in the audience....

Read more about Organizational Integrity and Performance Feedback...