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Marketing Automation

Find the latest marketing automation news and product information in this topic section. Discover the definitions for marketing automation terms and find resources to help design a marketing metrics strategy. Learn about the top marketing automation technology vendors and their latest releases in marketing and technology news articles. Compare top marketing automation tools from vendors like SAP and Oracle and learn about the latest on-demand products. Discover how marketing automation tools can advance a marketing strategy, how to prioritize marketing efforts using technology and make the most of marketing investments.

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Strategy Mapping For the Executive Team


People make or break organisations, regardless of what the strategy or the leaders say. The greatest tension between the HR department and organisation leaders is working out how to align every single individual as an important contributor to the...

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Google May Get RSS Feeds via Google Alerts


It is possible that Google may add rss feeds for web search results. They already provide feeds for News and Blogs search results. I was reading this story in WSJ by Katherine Boehret where she compares the various "email alert" services available...

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